Direct Response Advertising

Producing a Direct Response commercial is far less expensive than traditional branding advertising. Many of our clients use Direct Response as part of their marketing mix and find they can concentrate more on the offer than the pretty pictures! Not to say our Direct Response ads don’t look pretty! This is a great solution for businesses who have no footage or pre-existing footage for their commercial and still wish to get on TV. At Spectrum Post we can provide a graphics based 30 sec commercial using your corporate colours, fonts, logo and style to get your offer onto TV without blowing your budget.

Whats included?

  1. Initial meeting at our offices
  2. Script & Producer
  3. Voice Over
  4. Royalty free music
  5. Design
  6. 8 hours post production - Editor & edit suite hire (including 2 rounds of changes)
  7. CAD approvals
  8. 2 x DVD copies of the commercial
  9. Encoded WMV or Mp4 for online distribution

How much?

It depends on what is required but we are producing commercials from just $7,500 for a graphics based ad. This leaves the bulk of your budget for the all important Airtime that gets your product in front of the people who need to see your product or service. Of course if you wish to film on location or in the studio with a more complex commercial, we can work with you to acheive the best result possible at a budget price.

Contact Us for more information or to discuss your ideas. See below for an example of one of our ads.

* The $7,500 is ex gst and does not include distribution to the networks.
** Items not included are filming or use of a film, sound or lighting crew.
*** If using pre-existing footage, vision needs to be broadcast quality with sections of the footage to  be used selected and marked up before entering the edit suite. Any fonts, logos, or graphic elements need to be high resolution and ready for use before entering the edit suite.