Spectrum Post

Graphics and animation to add interest

admin — Wed, 05 Aug 2009 07:15:08 +0000

Are you concerned that the new ad you have just completed seems a little boring and stagnent? Maybe the important information you wanted to stand out seems to blend in with the other text on the screen! Unfortunately this is a common problem. Dynamic, interesting and informative commercials often use very simple animations and graphic treatments to make important information stand out. This can be done in a number of ways:

Highlighting important text
Flashing or pulsing the text as a point is mentioned in the Voice Over
Using simple 3D text elements (extruding text so it becomes 3D)
placing images and graphic elements in a 3D environment
Using sound effects with your animations

Donation Home Loans

admin — Wed, 05 Aug 2009 06:48:04 +0000

A DR commercial produced for Donation Home Loans and Infobreak.
[See post to watch Flash video]

Is Animation expensive?

admin — Mon, 13 Jul 2009 01:46:26 +0000

Well the answer is yes and no! Depending on what you need to achieve, animation can be as complex or simple as you need. If your aim is to create 3D characters and environments and complex movements, then the cost will be high. If you are talking about animating text or creating motion backgrounds or graphics, then animation is an affordable and effective way to display otherwise uninteresting elements.

Some examples of cost effective animations are:

Animating a graph to show how extra repayments on a home loan effects the time it takes to pay off your loan.
Animating bullet points onto and off screen to emphasise the script
Motion Backgrounds to add production value and interest to static graphics
Creating 3D text and animating them on screen
Animating still images to create movement and interest
Animating a logo
Animating website pages to show functionality
simple 2D animations of shapes or graphics

At Spectrum Post we can help you create a dynamic ad with animated graphics without breaking the bank!

Low budget doesn’t mean low quality

wayne — Mon, 13 Jul 2009 01:18:29 +0000

We’re not all big players with endless marketing budgets! Some advertising campaigns can cost hundreds of thousands of dollars, maybe more, which is fine if you are a large company with a substantial marketing budget. But what if you are a small company or just starting out, how do you get on TV with your own TV commercial?

Getting on TV isn’t as expensive as you may have thought. Some companies produce commercials that require filming, actors, special effects, 3D animation etc to get their message across but this isn’t always neccessary. If you have a great product and a strong message, sometimes a simple ad is the best way to go. Some of our clients have very little or no vision at all, only images of their product and a logo. We create a great script and use their corporate colours, animated text and graphics and other elements supplied to create an effective commercial that aims to create a specific response. You may want to drive people into a store or lead people to pick up the phone and call a particular number or maybe direct people to a specific website. You don’t need to spend hundreds of thousands of dollars or sacrifice quality and production values to achieve this.

Contact Spectrum Post to discuss your your next low budget, high quality commercial.

Award Winning Documentary- Troy Ballis | Spectrum Post

admin — Wed, 17 Jun 2009 07:13:32 +0000

Troy’s record is impressive with 23 pole positions and 48 victories. Troy is two times World Superbike Champion and he won the British Superbike Championship in 1998. Troy is the only rider to have won a World Superbike race and a Moto GP race in the same year. This is an award winning documentary receiving the Grand Jury Prize for Best Documentary at the New York International Independent Film and Video Festival. It also went on to win 2 other awards.

Corporate Videos

admin — Wed, 17 Jun 2009 07:07:44 +0000

Need to showcase your company? We work with you to produce an engaging and informative presentation to promote your business. Do you run conferences or training programs? Some of our clients video these events, edit them and put them on DVD for use in house and also for sale. Think about it, there is a wealth of knowledge within your business, why not capture it!

Corporate videos have come a long way from the days of a simple round up of what your company can offer the market. Now they are created to build a brand, create new business, help induct new employees, showcase an emerging business unit or product, roll out a prospectus or even to convey appreciation at an end of year event. Most companies don’t harness the wealth of knowledge held within their business and use it to further educate or encourage their employees. Corporate videos and multimedia presentations now provide a dynamic way to inform and educate people both internal and external to your business.

Find out how we can help create your next corporate promotion. Click here for more information

Robbins Results System

admin — Wed, 17 Jun 2009 07:06:51 +0000

This is an excerpt from a promotion created by Empowernet to showcase the ‘Robbins Results System’ and what could be achieved by using it. Click ‘Corporate Video Example1′ the view.

McGrath Real Estate

admin — Wed, 17 Jun 2009 06:53:21 +0000

This corporate promotion was produced for McGrath Real Estate. It was creatted to showcase the benefits of owning a McGrath franchise.

10 Tips for creating a great DRTV Commercial

admin — Wed, 17 Jun 2009 06:22:18 +0000

Direct response advertising is fast becoming one of the best and most cost effective forms of advertising for companies large and small. At Spectrum Post, we specialise in DR commercials and have been creating Direct Response material for over 12 years. So what elements contribute to a good DR commercial?

First of all you need to have a great product with a strong, clear, simple selling proposition.
Remember, it is very easy to buy products retail. It can be faster and in most cases cheaper so your product should be unique - give them something amazing!
Emphasize its unique selling proposition. What makes it different from everything else.
Find a problem and fix it! This is a tried and true formula for DR advertising. “The Light Spanner not only gets into tight spaces other spanners don’t but also lets you see what you are working on!”
Make a powerful promise. “The Aussie Grill Mate gives you low fat cooking by channeling the unhealthy fat down and away from your cook top”
Dramatize the benefits and results. Don’t just tell them about it, show them.
Establish high perceived value. “You could pay over $500 for other steam cleaners. You can have the Eco Steam Buddy for just $49.95″.
Increase the value of your offer with extras. At just $89.95 the Air Trainer is great value, but when the offer includes a DVD training video, blood pressure monitor, heart monitor, towel and healthy eating book at no extra cost, it represents amazing value.
Sell all the time. Mention the product name at lease 3 times a minute and ensure the Ph number is shown as much as possible.
Use clever graphics and bullet points to list benefits and always say “Call Now!”

DR Example1 - Total Real Estate Training

admin — Wed, 17 Jun 2009 06:19:39 +0000

This Ad was created for McGrath Real Estate Agents and TRET (Total Real Estate Training) to promote their new Educational Series at recent conference. Click “DR Example1″ to play.