Direct Response TV
Direct response advertising is fast becoming one of the best and most cost effective forms of advertising for companies large and small. At Spectrum Post, we specialise in DR commercials and have been creating Direct Response material for over 12 years. As the name suggests, Direct Response ads aim to create a particular response from the consumer which is usually the decision to buy. They are becoming more popular because they are measurable and provide businesses with a better ROI.
How Long Are the Commercials?
DRTV ads are usually a little longer than traditional advertising, ranging from 60 secs up to 28.5 min shows! They are usually longer so as to demonstrate a products features and benefits in a little more detail. By the end of the ad we don’t just want the consumer to remember the products name but to pick up the phone or go online to order it.
Will any product work?
Not every product works with DRTV. Here are a few things to consider when creating a DRTV ad.
10 Tips for Creating a Great DRTV Commercial
