Spectrum Post

What are they?

Many companies see fantastic products and ideas overseas that they wish to import and market here in Australia. Quite often these products have already been marketed by various means in their local overseas market and have a wide range of promotional materials already created to sell the product or service. One of the best methods of advertising for these products has become the 30 min TV advertorial. You may have seen these shows late at night or during the day. They are very slick and have high production values and provide an excellent way to demonstrate the features and benefits of any product or service from the latest exercise machine to the newest breakthrough in skincare.

Where do they come from?

Most of these advertorials or infomercials have come from overseas and have been localized to show Australian dollars and delivery details as well as conversions for things like weight, measurements, etc. To have them localized overseas is an expensive exercise. Spectrum Post began to offer the service of localizing advertorials for the Australian market a few years ago and since have created many successful shows for products here in Australia.

What do we do?

We take the original 30 min show and create new graphics, re-time it to fit the local broadcast guidelines, in some cases re-voice the call to actions (CTA’s) with an Australian VO and in some instances re-write them altogether to provide a better sell to our market. You are in charge through the whole process and we aim to give you a show that not only looks and sounds great but sells as well.

Contact Us now to find out more about localizing your advertorials today