Graphics and animation to add interest
August 5th, 2009Are you concerned that the new ad you have just completed seems a little boring and stagnent? Maybe the important information you wanted to stand out seems to blend in with the other text on the screen! Unfortunately this is a common problem. Dynamic, interesting and informative commercials often use very simple animations and graphic treatments to make important information stand out. This can be done in a number of ways:
- Highlighting important text
- Flashing or pulsing the text as a point is mentioned in the Voice Over
- Using simple 3D text elements (extruding text so it becomes 3D)
- placing images and graphic elements in a 3D environment
- Using sound effects with your animations
