Graphics and animation to add interest

August 5th, 2009

Are you concerned that the new ad you have just completed seems a little boring and stagnent? Maybe the important information you wanted to stand out seems to blend in with the other text on the screen! Unfortunately this is a common problem. Dynamic, interesting and informative commercials often use very simple animations and graphic treatments to make important information stand out. This can be done in a number of ways:

  • Highlighting important text
  • Flashing or pulsing the text as a point is mentioned in the Voice Over
  • Using simple 3D text elements (extruding text so it becomes 3D)
  • placing images and graphic elements in a 3D environment
  • Using sound effects with your animations


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